Microsoft Inspire: An Alliance Perspective

By: Brad Orluk – Microsoft Alliance Manager, published July 20 2020

It’s that time of year again – time to celebrate our joint success over the past 12 months with our friends from Redmond. In past years, this event has been a great place to connect with each other, share best practices, discover new ideas to bring innovative solutions to our customers, and, perhaps most importantly, learn what Microsoft’s programs, campaigns, and vision will be for the next year.

PRO TIP: Even though the event is virtual, think of it like you’re actually in Vegas. Wait—we don’t want you to set up a speakeasy in your house. We mean that if you limit your distractions, set aside time for keynotes, sessions, and Connect meetings, and treat this event as if you were there in person, you’ll set yourself up for success over the next year. (But sure, hire that Frank Sinatra impersonator if you want to.)

I’ve had the pleasure of attending the last six Microsoft Inspire/World Partner Conference events. I’ve witnessed the evolution of the Microsoft cloud (Azure) and the Microsoft Partner Network into an incredibly solid foundation for building your technology business. Whether you’re from a systems integrator (SI), an independent software vendor (ISV), or other channel partner, this event provides the most support and the best return on investment possible. This is the Microsoft way.

So, in the spirit of sharing, learning, and building together, here are the top three ways you can benefit from Check Point at this year’s Inspire:

    • Microsoft and Check Point are Better Together.
      Check Point is Microsoft’s #1 worldwide co-sell partner and #1 security ISV because we make it easy for our partners to deliver to their customers best-in-breed cloud security solutions. We do this by providing powerful tools that drive value quickly and we make it easy to partner with us! Check Point is focused on your success, built with our best practices in Partner to Partner (P2P) co-selling in the ecosystem. It’s the only way we do business! For more examples of how Microsoft and Check Point are better together, see our Microsoft Security award from February 2020 and our Microsoft US Partner of the Year award from July 2020.
    • Learn about how Microsoft & Check Point together help you maximize your customers’ Azure investment.
      Connect with our security pros during our Ask the Experts session. Whether your customers are migrating to Azure or running new mission-critical workloads, Check Point provides the best-of-breed security to put your customers’ minds at ease—so they’re up and running faster. Learn how our security capabilities complement Azure deployments, enable your customers’ businesses to get more agile and gain more traction in the cloud.
    • Tight integration with Azure means everything works better.
      Check Point and Azure functionalities builds on each other. Many Azure products can protect more assets, applications, and workloads when Check Point solutions are deployed. Many Check Point products run even more securely when pointing to Azure solutions. Integrated out-of-the-virtual-box with Azure Sentinel, Azure Application Gateway, Azure Security Center, and many more Azure solutions. Check Point security solutions complement and enhance Azure’s native functionality so everything runs more securely and more efficiently. Plus, we’ll be showcasing Check Point CloudGuard Connect, a recently released solution for the all-new Microsoft Azure Firewall Manager.

Now, get over to the Inspire agenda tool and start adding your sessions! Thankfully, all of the keynotes should already be in your agenda, but here are some sessions that I’ve handpicked for you to help you leverage vertical positioning priorities, the Azure Marketplace, and programs:

Remember to get your rest, stay hydrated, connect, and learn! Oh, and while you’re humming along to “My Way,” don’t forget to swing by the Check Point virtual booth and attend the Check Point Ask the Experts session!

If you have any questions, please contact me or your local Check Point account representative or partner, or contact us here.

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